MIJ CAMERA IN ACTION

MIJ CAMERA IN ACTION

8th January saw a visit to Dovecote Park’s processing facility in Lincolnshire to look at the MIJ (Meat Image Japan) carcase camera in action. The visit was arranged around the availability of AWA (Australian Wagyu Association) carcase camera technician Aaron van den Heuvel, and held on the Monday morning to fit in with the Friday kill for Warrendale Wagyu, thus allowing time for the carcases to chill.

Dovecote Park carcase camera technician grading Warrendale Wagyu crosses using the MIJ Mobile camera. The technician first scans the barcode and then the ribeye ensuring full traceability between the carcase and the animal ID

To be able to get accurate images as well as compare results for different batches, it is important to standardise how and when the camera is used and remove any variables; this includes using the same trained personnel, ensuring accurate cutting at the 5th/6th rib and imaging the carcases at the same time post-slaughter. And to minimise issues such as ‘tearing’ of the ribeye which can make peaks and troughs which reflect the light, and avoid sheen or bone dust on the meat surface – all of which can impact the accuracy of the readings.

Close-up of a typical Wagyu-cross ribeye from Warrendale

What is MIJ?

MIJ (Meat Image Japan) mobile technology in essence consists of two parts: the hardware and the software. The hardware comprises a Google pixel phone, a ‘beak’ or metal casing to surround the phone, a cradle to hold the phone plus a light source. The software processes the image and objectively computes data such as ribeye area, marble fineness/coarseness, fat colour, fat percentage and so on. It also calculates DMs (Digital Marble Score), a composite trait made up of fat percentage, marbling fineness and fat colour. The equipment is portable, quick, easy-to-use and relatively inexpensive.

The MIJ camera delivers an instantaneous image (with ribeye area circled in green) as well as real-time carcase data. Here with a DMs (Digital Marble Score) of 7.39

 Says British Wagyu Company Secretary Richard Saunders: “MIJ is the globally recognized, scientific leader in the objective measurement of beef.  In Wagyu, marbling is king so by collaborating with MIJ, and through our partnership with the Australian Wagyu Association, the British Wagyu industry benefits from world-leading know-how and technology for measuring marbling in our Fullblood and crossbred cattle.”

Why is the MIJ data useful?

In essence, the MIJ camera gives you real-time information on the carcase. Commercial Wagyu schemes may choose to reward the producer with a marble score premium; others may wish to differentiate their product by quality and price.

 But there is a wider benefit: Dr Kuchida, one of the main Japanese researchers for MIJ Imaging, has proven that not only is marbling fineness a heritable trait, but it also directly correlates to tenderness, taste, palatability, and visual value.

 Furthermore, data can be linked back into ABRI’s Breedplan Performance Recording system to aid genetic improvement. Achieving marbling in Wagyu beef is determined by the genetics of the animal and the nutrition in the feeding programme. Having real-time MIJ carcase data on top of standard measurements such as daily liveweight gain, killing-out percentage, days to slaughter, carcase weight, fat class and conformation (EUROP grid), means a wealth of knowledge to drive improvement, performance and profitability through future breeding decisions to determine the animals that have a high potential for marbling.

 AWA Chief Executive Matt McDonagh says: “There’s no doubt that the MIJ camera has been pivotal to the rapid genetic progress being made in Australian Wagyu. Since we started using the MIJ cameras in 2018, we now have over 30,000 Fullblood carcases within the AWA genetic evaluation system, and growing rapidly as more cameras are deployed. The strength of the camera-driven data shone through in the heritability of the trait involved (the amount of the measured variance that can be attributed to genetics). Since the adoption of MIJ, the heritability for marbling traits in Australian Wagyu has risen from about 0.3 (representing 30% genetic influence) up to 0.6 (60% of genetic influence). In Australia, marbling results in Fullblood Wagyu have gone from 7.3 average marbling score (DMs) to almost 8 just in the last 5 years.”

Representatives from Dovecote Park, Warrendale Wagyu and British Wagyu pictured with Aaron van den Heuvel (Australian Wagyu Association) during the visit on 8th January

 In the UK, the MIJ camera is now entering its third full year since its first introduction in 2021 with 3 MIJ mobile cameras currently in use, and a number of orders and expressions of interest in the pipeline. Over 10,000 images have so far been captured. Adds Aaron van den Heuvel: “During my visit, it was great to see how passionate British Wagyu is about MIJ, and how serious everyone takes their roles and the goals they are wanting to achieve. It’s a real credit to the UK members, producers and processing personnel.”

 To enquire about the MIJ camera please contact Richard Saunders info@britishwagyu.co.uk or Aaron van den Heuvel aaron@wagyu.org.au

AUSTRALIAN WAGYU EDGE CONFERENCE - NEW INTERNATIONAL TOUR OPTIONS

APRIL 2024 - WAGYUEDGE CONFERENCE & INTERNATIONAL TOUR

Wagyu Edge 2023 Branded Beef Awards Dinner

With the Australian Wagyu Association (AWA) annual WagyuEdge Conference in Cairns is less than three months away, here are some NEW international wrap-around tour options. There are now three tour options: Full Tour, Northern Australia Tour or Southern Australia Tour (full details below). Please note bookings close 2nd February.

The 2023 Wagyu Edge Elite Sale took place on board this ship

With the WagyuEdge conference taking place in Cairns, Queensland from the 10th to the 12th of April 2024, to make the trip more worthwhile for international delegates, the AWA has designed a two-week tour with a stopover in Cairns in the middle.

AWA Marketing & Comms Manager, Emily Rabone, writes: “We have had several requests from international members who are unable to spare 3-weeks away from their operation as to whether they can join for the week before or the week after, but not both. Originally, we didn’t have the capacity to offer this however we are pleased to let you know that we can now give you this opportunity.”

Places on the tour are limited so we would suggest you register as soon as you can, our website contains all of the information you should need. Below is some further information on the costs of attending only 1 week.

FULL TOUR REGISTRATION

What’s Included?

·        Australian Tour: 2 to 18 April 2024

·        All meals for the duration of the tour

·        All domestic Australian travel

·        WagyuEdge24 Full Conference Registration & Accommodation in Cairns

What’s Not Included?

·        International airfares to and from Australia (delegates are required to be in Sydney NSW for the start of the tour)

Pricing Information

Twin Share: $12,500 AUD incl. tax and fees (per person)

Single: $13,500 AUD incl. tax and fees (per person)

Deposit: $3,000 AUD (deposit required to confirm place on tour)



SOUTHERN AUSTRALIA TOUR REGISTRATION

What’s Included?

·        Australian Tour: 2 to 9 April 2024

·        All meals for the dates noted above

·        All domestic Australian travel for dates noted above (starting Sydney NSW, ending Cairns QLD)

What’s Not Included?

·        International airfares to and from Australia (delegates are required to be in Sydney NSW for the start of the tour)

·        WagyuEdge24 Full Conference Registration & Accommodation in Cairns

Pricing Information

Twin Share: $6,500 AUD incl. tax and fees (per person)

Single: $7,000 AUD incl. tax and fees (per person)

Deposit: $3,000 AUD (deposit required to confirm place on tour)


NORTHERN AUSTRALIA TOUR REGISTRATION

What’s Included?

·        Australian Tour: 13 to 18 April 2024

·        All meals for the dates noted above

·        All domestic Australian travel for dates noted above (starting Cairns QLD, ending Brisbane QLD)

What’s Not Included?

·        International airfares to and from Australia (delegates are required to be in Cairns QLD for the start of this part of the tour)

·        WagyuEdge24 Full Conference Registration & Accommodation in Cairns

Pricing Information

Twin Share: $3,500 AUD incl. tax and fees (per person)

Single: $4,000 AUD incl. tax and fees (per person)

Deposit: $2,000 AUD (deposit required to confirm place on tour)

Important Dates

Bookings Close: 2 February 2024

Full Payments Due: 1 March 2024

BOOK NOW

VIEW FULL ITINERARY

If you wish to do one of the weeklong options, please use the booking form and email me what you would like to do so that we can book you accordingly. Should you have any questions, please don’t hesitate to contact me. We look forward to welcoming many of you to Australia in April.

Kind Regards,
Emily Rabone

Marketing and Communications Manager
Australian Wagyu Association
Ph: 0437 388 481
Email: emily@wagyu.org.au 

LATEST BRITISH WAGYU NEWSLETTER RELEASED

Please click HERE for the Winter 2023/24 edition of the British Wagyu Association newsletter. Check out the news and views from the UK Wagyu industry as well as further afield

The latest 12-page British Wagyu Newsletter was posted out to BWA Members over Christmas. Please email info@britishwagyu.co.uk if you’d like to receive a complimentary copy!

LATEST BCMS FIGURES REFLECT WAGYU GROWTH

BCMS FIGURES REFECT CONTINUED GROWTH OF WAGYU

Wagyu-cross weanlings

Figures released by the British Cattle Movement Service (BCMS) for the first nine months of 2023 reveal a marked increase in births of British Wagyu-sired calves. Known for its highly marbled premium beef, the period January to September saw 23,808 births in England, Wales & Scotland compared to 17,083 in the whole of the previous year. Of these, 22071 were crossbred (sired by a Wagyu bull) and 1737 purebred or Fullblood. The continued growth and impact of Wagyu is reflected in the fact that this already represents 1.5% of the 1.62 million beef-sired calves born in Great Britain Jan-Sept 2023 – up from 1% in 2022.

 You will find a breakdown by country below:

England: 14,355 crossbreds; 968 pure/full

Scotland: 3,564 crossbreds; 400 pure/full

Wales: 4,152 crossbreds; 369 pure/full

Source BCMS Figs Jan-Sept 2023

 Look out for the full 2023 BCMS figures once data is released early next year as more and more beef and dairy farmers turn to Wagyu on the back of demand from consumers and retailers.

USA HOSTS 'EXCELLENT' WORLD WAGYU CONFERENCE

WORLD WAGYU CONFERENCE - TEXAS, USA, SEPTEMBER 2023

British Wagyu Association (BWA) Director, Chris Dickinson, attended the World Wagyu Council Conference 24-31 September which was preceded by the American Wagyu Conference held in Texas, USA 22nd-24th.

Over 50 international delegates from a dozen countries attended the World Wagyu Conference & Tour

Chris takes up the story…

I had the great pleasure in September of attending the American Wagyu Association (AmWA) Conference in Texas followed by the World Wagyu Council (WWC) tour where we got to visit different Wagyu businesses in the State. In my role as a Director of the BWA I also sit on the Technical Committee for the WWC and it was great to meet my fellow Council members from around the world and compare thoughts and future goals for the breed.

One of the things I really noticed in the USA is that Wagyu has more notoriety than in the UK. In the restaurants, hotels and bars we visited when we explained we were on the world Wagyu tour they were all aware of what Wagyu beef was, but you would maybe expect that given the fact the United States is the largest consumer of beef and the market is so huge.

The trip kicked off with a four-day conference for the American Wagyu Association welcoming around 500 delegates to the Marriott Hotel, San Antonio. One of my first observations was that there were a lot of producers there with just a handful of cattle and just starting off in the industry -  I later learned that the average herd size of an AmWA Member is around 30. It was also clear that many of the producers were new in to farming or even first-time farmers that have been successful in other areas of business.

Chris Dickinson giving the UK’s ‘Country Update’ to the World Wagyu Council Conference

The conference had a great array of trade stands with everything from feed companies to meat businesses to our very own Wyndford Wagyu from the UK. This was a great way to meet people and create contacts. The conference itself was very impressive with speakers from all around the world and even a sale of the best world genetics. The wide range of talks included ‘Premium Perspectives at the Meat Case: Trends and Insights Into Today’s Consumer’ which underlined the fact that we must continue to connect and expand our reach; and that we can’t just expect consumers to come and find us. The message was that consumers will pay for quality even in a tough market.

Japanese Red (Akaushi) Wagyu cattle

There was also a great history report from former AmWA Chairman, Pete Eshelman, a fascinating character who gave us all a great insight to how the organisation has grown. A former pitcher for the New York Yankees, this followed with a successful business career which led to tasting Wagyu in one of his restaurants and then a passion for farming it on his own ranch. Pete is also Chairman of the WWC.

WWC Chairman Pete Eshelman

The AmWA conference was followed by a five-day trip all around Texas taking in a mixture of tourist activities including Texas A&M college campus, the famous stockyards at Fort Worth and the Alamo and riverwalk in San Antonio. The 50+ delegates also visited a number of Wagyu businesses including genetics companies, meat traders and cattle ranches. On the tour we visited several AI companies who producers supply semen to.

Presentation at Texas A&M Uni

These included Trans Ova Genetics who provide industry-leading reproductive technologies to breeders looking to advance and extend superior genetics. They have forty years of experience, coupled with their commitment to a team approach which they say ensures greater success with the embryo transfer process and has helped them become an industry standard of excellence. There we heard from industry specialists on how Wagyu has helped grow their business and were then treated to some delicious Fullblood wagyu from one of their local customers and then a demonstration of making ice cream using Wagyu fat followed by a discussion on the opportunity presented to make hand creams and other health products. This really opened my eyes to the potential of added value products associated with the strong brand that Wagyu is.

Elgin Breeding Services

One of the visits that really stood out was Deep Oak Ranch in Cameron, TX when the Tour bus pulled up and experienced a real Texas-styled tailgate. There were A&M tents, seating, and more tailgate themed decorations. After the group enjoyed some charcuterie and a quick drink they were promoted to different stations around the ranch. The stations included a tour and several educational presentations. Deep Oak Ranch operates on a 2,700-acre cattle ranch where they have raised and sold registered and commercial cattle in central Texas for 25+ years with a facility designed to intake, process and ship cattle on a large commercial scale. They also have the unique ability to grow most of their cattle feed on the ranch. While they have not always had Wagyu, they have begun to focus on Wagyu genetics and believe that Wagyu is a tool to complement any ranching operation.

James Thornton (left) MD of Warrendale Farms pictured with Chris

We also visited La Roca Ranch which is owned by Rick Beard & Family with La Roca situated about 30 minutes west of Weatherford, TX. The cattle herds graze on three different properties which total about 10,000 acres – giving them plenty of space to grow and develop to their full potential. The visit included a trailer tour to view some of the pasture cattle, a discussion on the ranch’s system with the owners followed by evening entertainment.

The trip did really give me a real passion to grow our own British Association similar to how the Australians and Americans have done. I also feel the WWC Council can play a key part in growing each country’s market. For example, we should be focusing on bringing together all of the various studies done on the health benefits of Wagyu fat - getting them independently verified into one far reaching study we could all use. As with most things, we are all stronger when we stand and work together collaboratively.

Taken at Heartbrand Akaushi

Chris Dickinson, BWA Director E: chris.dickinson@hatchingplans.co.uk

SUMMER NEWSLETTER OUT NOW!

The Summer 2023 edition of the British Wagyu Newsletter is available to read by clicking HERE. Members will already have received their copy by post during July. It’s not too late to join the association and get your copy by getting in touch at info@britishwagyu.co.uk. Enjoy your read!

WORLD WAGYU CONFERENCE, TEXAS, USA SEPTEMBER 2023

2023 American Wagyu Conference and World Wagyu Council Tour

Texas, USA: American Wagyu Conference 21-23 September; World Wagyu Council Tour 24-30 September

Experience the epitome of Wagyu excellence at the highly anticipated American Wagyu Association (AWA) Conference of 2023! Join industry leaders, breeders, and enthusiasts for an unforgettable event packed with educational sessions, networking opportunities, and a captivating showcase of the finest Wagyu cattle. Mark your calendars for September 21-23rd and make your way to the exquisite JW Marriott in San Antonio, TX, where the Wagyu world will convene.

At the AWA Conference, you'll have the unique chance to immerse yourself in a world of knowledge and innovation. Engage in inspiring keynote speeches delivered by industry experts who will share their insights and visions for the future of Wagyu. Dive deep into educational sessions that cover a wide range of topics, from breeding techniques to farming practices, providing you with invaluable knowledge to elevate your own Wagyu endeavors.

To further support the Wagyu community and showcase your brand, we invite you to become a sponsor of the AWA Conference. As a sponsor, you'll gain prominent visibility and brand recognition throughout the event. Your logo will be featured in conference materials, the official website, and promotional materials, allowing you to reach a targeted audience of Wagyu enthusiasts, breeders, and industry professionals. Additionally, as a sponsor, you'll enjoy priority access to exhibitor spaces and enhanced visibility in the exhibitor showcase.

But the excitement doesn't end there. For those seeking an even more immersive Wagyu experience, we invite you to join our exclusive World Wagyu Tour in Texas. Embark on a journey through the Lone Star State, renowned for its rich heritage of exceptional beef production. Explore picturesque Wagyu farms, witness the meticulous breeding practices, and engage with passionate breeders who have dedicated their lives to producing some of the finest Wagyu beef in the world. Immerse yourself in educational sessions led by industry experts, where you'll learn about Wagyu genetics, breeding techniques, and the art of selecting and preparing Wagyu beef. Connect with fellow Wagyu enthusiasts, breeders, and professionals, forging lasting connections and celebrating the legacy and excellence of Wagyu beef.

Don't miss your chance to be a part of this unparalleled Wagyu event. Reserve your spot at the AWA Conference by clicking the AWA Conference register button below to complete the online registration form, or mail in your completed registration form in the Prospectus to the following address:

American Wagyu Association
PO Box 1115
Post Falls, ID 83877

To secure your sponsorship package today, contact our office at office@wagyu.org, or call us at 208-262-8100. See sponsorship opportunity breakdowns in the Prospectus.

Registration for the World Wagyu Tour is separate from AWA Conference Registration. Please click the Prospectus button for more information. To register for the World Wagyu Tour, please click the World Wagyu Tour registration button below.

Join us in celebrating the excellence of American Wagyu and make a lasting impact on the Wagyu community. Get ready for a remarkable journey that will ignite your passion for Wagyu like never before! 

Click Here to Register for the AWA Conference

Click Here to View the Prospectus and Sponsorship Opportunities

Click Here to Register for the World Wagyu Tour




BRITISH WAGYU MOMENTUM BUILDS AT 250-STRONG CONFERENCE

BRITISH WAGYU MOMENTUM BUILDS AT 250-STRONG CONFERENCE 

  •        Warrendale Wagyu Conference 17-18 May 2023, Telford, Shrops

  •  Held in partnership with British Wagyu Association & Wyndford Wagyu

  •        High-profile retailer, processor and farmer presence

Excellent turnout for the two-day conference held 17-18 May in Telford

250 people attended a two-day conference in and around Telford, Shropshire 17-18 May as momentum for British Wagyu beef continues to build. Welcoming retailers, processors and a strong line-up of UK and international speakers as well as both current and prospective farmer partners, the event was staged by the East-Yorkshire family farming business, Warrendale Wagyu, who run a fully integrated Wagyu beef supply chain.

Warrendale Wagyu Founder, Jim Bloom, opens the conference

 After a Wagyu-themed lunch provided by Dovecote Park’s New Product Development team, Day One comprised four conference sessions.

Setting the scene, Warrendale MD, Tom Richardson, went through their story so far before explaining where the business was going as Warrendale Wagyu moves towards 800 farmers producing up to 1,000 cattle per week.   

Tom Richardson, MD Warrendale Wagyu

Irene Breider & Neil Wharton from Genus then presented the results of the data sets they had collected for both maternal and terminal traits – these included calving surveys, bull proofs and carcase figures incorporating Meat Image Japan (MIJ) carcase camera technology.

Neil Wharton, Genus

Irene Breider, Genus

Nick Rose, Buying Director for Aldi UK, then updated the audience on the exciting journey to date, shared their successes and accolades, before turning to how they will continue to grow and deliver Aldi’s long-term ambitions with Warrendale.

Nick Rose, Aldi

 

Session Two saw Matt McDonagh, CEO of the Australian Wagyu Association (AWA), bring delegates up-to-speed with Wagyu developments worldwide before exploring future opportunities for the UK to enhance the value of Wagyu. At its heart is the analysis of 14 key Wagyu production traits across 250,000 animals within a global evaluation.

Matt McDonagh, AWA

Angela Tant from Red Tractor then explained the numbers behind the Red Tractor logo and why so many consumers recognise and trust this flagship brand of British food and farming.

Angela Tant, Red Tractor

 In the third session, Wyndford Wagyu’s Commercial Director, Jess Edwards, gave delegates an insight into the growth of their 400-head Fullblood Wyndford herd which was being developed in pursuit of elite herd status with lasting connections in the Wagyu world.

Jess Edwards, Wyndford Wagyu

 An excellent Q&A session rounded of the formal programme. This was chaired by BWA Director, Chris Dickinson, with farmer and processor representatives comprising: Laurie Ibbotson (Commercial Director, Dovecote Park); Andrew Ward (Dairy - Littleton Farm, Dumfries & Galloway); Eddie Rixon (Grower - Lopemede Farm, Oxon) and Paul Metcalfe (Finisher - Gillingwood Hall, N Yorks).

Panel Q&A

 

Drinks reception

Hakkasan’s Shui Mai Wagyu dumplings

Rounding off the first day was a Drinks Reception sponsored by Oxbury Bank followed by a Gala Dinner with a main course of Wagyu tomahawk steaks provided by Aldi with wine sponsored jointly by Caisley and Genus.

Wagyu tomahawks

Seating plan

There followed the presentation of the inaugural British Wagyu Ambassador Award to the late Mike Tucker, founding Chairman of the BWA who passed away in 2018, and this was made by Michael Carpenter of Kelvin Cave Ltd to Mike’s son Andrew.

L-R Richard Saunders, Georgie Tucker, Andrew Tucker, Michael Carpenter

After-dinner speaker was former England rugby international Simon Shaw MBE who talked about his sporting career dovetailing with his experiences in the beef industry and restaurant trade.

 The evening’s Charity Raffle and Silent Auction raised a combined £8,219 to jointly benefit the Farming Community Network (FCN) and the My Name’5 Doddie Foundation (Motor Neurone Disease).

Making use of the social media backdrop!

Special commemorative Warrendale Wagyu gin

 Day Two was spent at nearby Wyndford Wagyu with visitors able to experience first-hand the passion for producing top quality cattle, semen and embryos at this Fullblood herd with a sharp focus on accurate performance data collection and genomics.

Wyndford Wagyu cattle sheds

The event welcomed guests from Ireland, Hong Kong, Portugal, Germany, Switzerland and Australia

Great turnout at Wyndford Wagyu

 Addressing the conference, BWA Company Secretary, Richard Saunders said: “In the space of just a few short years, the British Wagyu industry has grown as we forge partnerships with some truly outstanding and pioneering organisations. Our future growth plans reflect the ambition of working with these world-leading partners to not only deliver a consistently great product to the consumer but also build trust, grow the British Wagyu brand and importantly earn a premium for everyone in the supply chain. Ultimately, it’s all about the product and this is what gives all of us here the confidence to invest in the bright future that is British Wagyu Beef.”

BWA Company Secretary Richard Saunders

MIJ carcase camera in action

Wagyu beef chiller display

 Grateful thanks are extended to all the team at Warrendale Wagyu, Wyndford Wagyu and to all industry partners, sponsors and farmer partners for making the event such a success. Please click HERE for conference programme.

BRITISH WAGYU CONFERENCE 17-18 MAY

Warrendale Wagyu is holding a two-day conference in Telford, Shropshire, UK in partnership with the British Wagyu Breeders Association and Wyndford Wagyu Weds 17th - Thurs 18th May 2023. The provisional programme ( click HERE ) includes a conference with industry-leading speakers, a focus on Warrendale Wagyu’s supply chain including processor, farmer and retailer perspectives, a visit to Wyndford Wagyu’s 400-head Fullblood herd as well as a gala dinner and overnight stay at the Telford Hotel & Golf Resort. Keynote speaker is Dr Matt McDonagh, Australian Wagyu Association CEO.

Delegates may wish to ‘make the most of it’ and stay overnight and/or make use of the spa and leisure facilities and/or golf at the hotel. Full details including timings, costs and how to book are available by following the link above. Booking deadline 31 March. Warrendale Wagyu founder, Jim Bloom says: “We look forward to seeing you at Telford in May to learn more about Warrendale Wagyu in both Britain and globally; not forgetting a ‘bit of craic’, a drink or two and a chance to enjoy the world’s luxury beef!”