GREAT TURNOUT AT WAGYU OPEN MEEETING & AGM

BRITISH WAGYU OPEN MEETING & AGM 14 APRIL

Wyndford Wagyu Team

 The Wagyu Breeders Association held its Open Meeting & AGM on 14th April at Wyndford Wagyu, Shropshire, courtesy of Philip Maddocks. A great turnout saw members and guests joined by sponsors and partners along with Wagyu breeders from Northern Ireland, Germany and the Republic of Ireland.

 Welcoming all attendees, Company Secretary Richard Saunders reported that the association was continuing to grow at pace both in terms of numbers of cattle registrations and membership with over 13,000 Wagyu-sired births – up about a third on the year – and more than 150 Fullblood breeders, commercial and associate members.

 Wagyu is a unique breed with unique opportunities

He explained that Wagyu is a special breed of cattle with a genetic predisposition to be easy calving with low birthweight, short gestation, easy managed and very fertile. Then comes Wagyu’s USP – its great marbling which not only brings a tender, rich and juicy taste but it is this marbling that is full of monounsaturated fatty acids like oleic acid, omega 3s and 6s – the heart-healthy ‘good’ fats.

 “So, all in all we have a fantastic and unique product – the breed itself, its highly marbled meat plus let’s not forget Wagyu’s ability to deliver a premium to all parts of the supply chain,” he said.

 He concluded by saying the WBA also has major industry backing with a number of important retailers on board, and a strong relationship with tag manufacturer Caisley along with Genus who provider DNA verification and evaluations. MIJ carcase camera technology alongside a partnership with the Australian Wagyu Association would further allow the association to measure, record and reward the quality it produces.

 Directors Q&A Round Table

WBA Directors Chris Dickinson, Hugh Pocock and Jim Bloom joined their fellow Director Philip Maddocks for a Q&A session on British Wagyu’s vision and growth plan for the association. This included news of the new digital marketing campaign highlighting Wagyu as the world’s luxury beef along with details of the further roll-out of the innovative quality assurance scheme.

 Creating a great British Wagyu brand

The Directors felt that up to now British Wagyu had been promoted well to the beef industry but the next step was to embark on an ambitious marketing plan aimed at the public in terms of ‘push-pull’ momentum so that consumers generate demand which in turn drives the whole industry forward. It was felt that the association had only just scratched the surface in promoting the eating quality and health benefits of Wagyu.

 Enhancing its British Wagyu Assurance Scheme

Having already established a set of standards for its premium British Wagyu marque, the WBA announced details of an agreement put in place with an independent certifying organisation to further bolster and protect its British Wagyu Quality Assurance branding. 

Farm Tour

Wyndford Wagyu Commercial Director, Jess Edwards, then led a tour of the farm giving an in-depth explanation of their seedstock and embryo programme, calf-rearing protocols encompassing feed and nutrition, selection and breeding, finishing diets. The day concluded with a delicious lunch and Wagyu tasting menu. Members went away full of enthusiasm and praise for a well-run and informative day. Grateful thanks are extended to all the team at Wyndford Wagyu especially Philip Maddocks and Jess Edwards.

BRITISH WAGYU OPEN MEETING & AGM 14 APRIL

BRITISH WAGYU OPEN MEETING & AGM THURS 14 APRIL 2022 - ALL WELCOME!
The Wagyu Breeders Association is holding an Open Meeting & AGM at Wyndford Wagyu, Shropshire courtesy of Philip Maddocks on Thursday 14th April 10am-2pm.

Wyndford Wagyu Fulblood Cows and Calves pictured at Chadwell Court Farm

The provisional programme for the day is as follows: arrival/refreshments (10am), welcome and introduction (10.30-11), Q&A (11-11.30), cattle viewing (11.30-1) followed by light lunch. The following address and postcode will bring you to the correct location which will be signposted off the A41. Wyndford Wagyu, Chadwell Court Farm, Chadwell, Newport, Shropshire, TF10 9BG.

Some of the British Wagyu Team pictured visiting Wyndford Wagyu last year. L-R Jim Bloom (WBA Director), Philip Maddocks (WBA Director & Wyndford Wagyu Owner), Jamie Brownrigg (Warrendale Wagyu Production Director), Jess Edwards (Wyndford Wagyu Commercial Director)

To reserve your place, please email Company Secretary Richard Saunders info@britishwagyu.co.uk. Open to Members and non-Members. All are welcome but booking is essential.

BRITISH WAGYU FEATURED IN AWA UPDATE MAGAZINE

British Wagyu has been featured in the most recent Australian Wagyu Association (AWA) Update magazine published in January 2022. The double-page spread highlights the growing impact that British Wagyu producers are having on the UK livestock industry as well as going into some detail about the successful partnership being developed with Australia. To read the full article please click HERE. Wishing you a good read!

MEAT IMAGING USA AT BCBC CONFERENCE 25 JANUARY

A Packed Programme Of Expert Speakers From The UK And Beyond Will Inform And Inspire Delegates At The British Cattle Breeders Conference in January 2022

The theme for the conference, which will be held virtually on 25 January, is ‘A Breath of Fresh Air’ to reflect BCBC chair Karen Wonnacott’s drive to deliver positive, forward-looking messages after the difficulties posed by the Covid-19 pandemic and the current challenges facing the agricultural industry.

Desi Cicale, Founder & CEO of Meat Imaging USA

In the beef room, founder and CEO of Meat Imaging USA, Desi Cicale will share her insights into the recent introduction of Meat Image Japan (MIJ) carcase camera technology to the UK, and what benefits it could offer not only Wagyu producers over here but the wider UK beef industry.

Says WBA Company Secretary Richard Saunders: “This is a hugely exciting time for the premium end of the beef industry with customers demanding not only superior eating quality but also animals that are fully traceable and reared to the highest welfare standards. At the end of 2021, we introduced world-leading Meat Image Japan (MIJ) carcase camera technology into UK Wagyu production enabling us to collect a myriad of marbling score and other data to ultimately differentiate and reward quality. This reinforces the already successful British Wagyu assurance scheme which unites all parts of the supply chain in assuring the integrity of the British Wagyu brand. We are on our way to creating a global standard for Wagyu beef and an internationally comparable grading system for Beef Marbling Standard (BMS).”

The British Cattle Breeders’ Club ‘A Breath of Fresh Air’ Conference will give you just what you need to kickstart your 2022 and the organisers look forward to welcoming you to the event to listen to the industry-leading speakers it has gathered together. Please click HERE for the Full Programme or to book your virtual place on the online conference on 25th January, please see www.cattlebreeders.org.uk

BRITISH WAGYU AT LAMMA SHOW - NEW DATE 4-5 MAY 2022

Introducing the Farming 4.0 Trail:
The Future of Agriculture

For the first time, British Wagyu will be represented at the Lamma Show being held at the NEC, Birmingham 4-5 May 2022 (postponed from 11-12 January). Come and find us in Hall 7 (stand 7.824). As the UK moves towards its NetZero goal, British Wagyu will be part of the Farming 4.0 Trail, helping you farm more sustainably and efficiently. The Farming 4.0 Trail will be the go-to feature for LAMMA attendees who want to discover the fourth generation of farming technology. The latest and greatest products for the future that are helping farmers re-imagine agriculture! Visitors following the Trail will get a first look at the machines and technology that will redefine farming and help re-imagine what's possible - in our case MIJ (Meat Image Japan) carcase camera technology which the British Wagyu Breeders Association has recently brought to the UK. Whether smart technology for livestock or Big Data, you'll see what the future of farming looks like at LAMMA 2022.

MEAT IMAGING'S DESI CICALE TO SPEAK AT BRITISH CATTLE BREEDERS CONFERENCE

Meat Imaging USA CEO & Founder, Desi Cicale, has been announced as one of the keynote speakers at the next British Cattle Breeders Conference due to be held virtually on 25 January 2022.

Desi Cicale

Says Desi: “Meat Imaging USA (MIUSA) was facing a market that did not understand how to interpret above-Prime meat quality, and struggled to demonstrate the advantages of carcases that yielded higher marbling scores. MIUSA desired to move forward to engage the USDA (US Department of Agriculture) to expand its beef quality grading system to accommodate the extraordinary quality of Wagyu beef. With the demand for premium quality beef proven to be an emerging market, the contribution of Wagyu cattle with their exceptional marbling quality far exceeds the USA Prime Grade. Meat Imaging USA’s main objective is to help producers grade their beef with a standardized, uniform grading system developed by MIJ (Meat Image) Japan.”

MIJ Camera App in use at a processor

 Over the last 30 years, MIJ Japan has developed grading technology that is the most advanced digital analysis system for measuring carcase merit. The MIJ team is recognized the world over for its cutting-edge technology.

MIJ Mobile App being used by a small-scale producer

 In 2020, Australia recognized the significance of this technology and organized a thorough research study that would compare traditional processes with the new technology provided by MIJ labs. Impressively, they found that the MIJ cameras not only mirrored the results collected traditionally but provided more comprehensive and accurate measurements. In 2021, MIJ camera technology was granted conditional approval by their statutory body Aus-Meat.

The MIJ camera generates a huge amount of key data from each carcase scan

 The British Wagyu Breeders Association (WBA) has now introduced this technology to the UK and has joined other countries with expanding Wagyu populations – such as Germany – in using MIJ. This brings with it the potential to create a global standard for Wagyu beef and an internationally comparable grading system for Beef Marbling Standard (BMS).

 At the conference, Desi will show the MIJ-30 camera in action and demonstrate its use via a mobile app downloaded to a smartphone. The ‘bigger picture’ of how carcase data is captured, and how this information can then be exploited, will also be explored.

For further information on the conference, see www.cattlebreeders.org.uk. To find out more about MIJ carcase camera technology see www.meatimaging.com

 

IMMINENT INTRODUCTION OF MIJ CAMERA TECHNOLOGY

MIJ (Meat Imaging Japan) camera technology is being introduced to the UK to grade Wagyu carcases for the first time.

MIJ Mobile App being used by a processor

MIJ Mobile App being used by a processor

MIJ is the globally recognised and trusted scientific leader in the objective measurement of beef, focusing on Wagyu’s all-important USP of marbling, with over 30 years of published research and development. 

Demonstration of MIJ Mobile App in small-scale production

Demonstration of MIJ Mobile App in small-scale production

Through a partnership with Meat Imaging USA, the Wagyu Breeders Association (WBA) is now ready to introduce this technology to the UK. Developed by MIJ, the MIJ-30 camera takes images from the cut ribeye surface to predict marbling score, marbling fineness, ribeye area, fat colour and meat colour to give an overall BMS (Beef Marbling Standard) grade. Also available as a mobile app downloaded to a smartphone, this device reduces human error by providing an objective view of the carcase.

Typical scan analysis report - MIJ technology provides a vast amount of objective carcase data

Typical scan analysis report - MIJ technology provides a vast amount of objective carcase data

This technology has been extensively used in Japan, USA as well as Australia where it has recently been granted conditional approval by their statutory body Aus-Meat. MIJ technology has the potential to create a global standard for Wagyu beef and an internationally comparable grading system for BMS. It can bring your production programme to another level and unite the Wagyu breed with consistent, objective analysis and a uniform grading system.

The potential benefit for British Wagyu is huge. Comments WBA Director Philip Maddocks: “Not only will MIJ camera technology give us a way to differentiate on price as well as quality, but the carcase data we collect will help us improve our genetics as well as our efficiency of production to maximise return. As Wagyu breeders and producers, we can use this tool to change the beef industry as we know it.”

Adds WBA Company Secretary, Richard Saunders: “We have now agreed a pricing and service package with Meat Imaging USA who will act as distributor of the MIJ technology. The process is straightforward with WBA Members first purchasing their own Googlephone (a Google Pixel 4 or one of the newer versions - either XL, 4a 4G or 4a 5G). After placing an order with us, the 'hardware' is despatched which includes a carrying case, cradle lightsource, handle and yellow reference square along with directions for downloading the MIJ Mobile App and the MIJ Carcase Database App. Each user has their own private/unique account to access all the data and images.”

The initial cost, whilst not trivial, nevertheless benefits from the bulk price negotiated and includes all the hardware, software and up to 25 free images, service fee/licensing, training and so on to get Members started. The price for Year Two and beyond is obviously much reduced.

For further information, including pricing, please contact WBA Company Secretary Richard Saunders (info@britishwagyu.co.uk) or see www.meatimaging.com which has a number of videos explaining how this innovative technology works in practice.

BRITISH WAGYU NEWSLETTER - SUMMER 2021

The WBA’s Summer 2021 Newsletter gives an insight into what is happening right now in the British Wagyu industry and worldwide with reports on Meat Image Japan camera technology, the British Wagyu Assurance Scheme as well as news, events and opinion. Members will have received this last week on their doorstep and hot-off-the-press! To read the Newsletter, please click HERE.